This is an interesting ad campaign for the CPAA in India that I’m sure’s going to be affective for the middle and Brahmin class, but wonder how many of the working and untouchable class will even pay attention. How many beedie smoking street sweepers can relate to what a hotel room looks like or a restaurant with leather couches? ‘’The Bleublancrouge concept for the Cancer Patients Aid Association is hard-hitting and it will definitely make a difference in society,’’ said Anita Peter, Director of the CPAA. ‘’We need to create more awareness about this emerging epidemic.’
I personally prefer this campaign as a moustache says a thousand words. (Or check out this animation of the Marlboro man killing his horse)
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